SHOCK TOP

 

CREATIVE DIRECTOR: Shad Selby

ART DIRECTOR: Andrew Newbold

WRITER: Shad Selby

PRODUCER: Shad Selby

 

CHALLENGE

 

Shock Top gave me a budget with no direction. The problem was that they needed to spend $50k on a contest but had no idea what to do. The only stipulation was that whatever was developed had to tie into "live life unfiltered".

 

CREATIVE SOLUTION

 

The developed concept "Be Shock Top Royalty" was to have contestants submit what they felt would be an ultimate weekend for them to "Live Life Unfiltered". The winner would get an ultimate weekend that would fit the slogan "live life unfiltered". To make the concept fun and entertaining to enter...the entire prize was wrapped up around the band "Kings Of Leon" and included a limo for the winner and 5 friends that would include a meet and greet after the concert, a tour of Anhieser Busch and dinner in San Francisco. The creative highlighted the contest and drove people to the website "shocktoproyalty.com"